consulting methodology

m3rcury media consulting provides a systematic, analytical approach throughout the lifecycle of your campaign to ensure your strategic business goals are attained.

Phase 1: Research & Analysis

  • Gather project requirements
  • Brand analysis
  • Business model analysis
  • Target audience identification & behavior analysis
  • Baseline website analysis - needs assessment
    • How many hits does your site get every day, week, month?
    • Content analysis - how can this generate traffic?

Phase 2: Deliverable - Initial Report

  • Provide a document with recommendations and proposed holistic marketing strategy with guidelines for implementation

Phase 3: Deliverable - Implementation Consulting Services

  • Implementation of strategy outlined in phase 2

Phase 4: Deliverable - Results Analysis Document

  • Review results of Phase 3
  • Alter guidelines from Phase 2 where appropriate